Move To Zero: Built with Sustainability in Mind

The ground we walk in or the air we breathe. The water we drink or the food we eat. Such a mix of human needs which extremely depend on the society we've created. A society that has achieved amazing goals over the las 100 years. A society whose work has allowed families to talk being all over the world, or simply having TV series or films in just one click. Even a society that has created a vaccune sooner than we as human thought.

We are such a progressive and talented society. But we will ALWAYS need the place we live in to reach our goals. That's why it's time to lend a hand to life.

Move To Zero By Nike is a constantly-working campaign that promote sustainable activities in their company, both inmediates and long-termones. Such a tremendous platform that is already on track and gets into basketball with the release of the Nike Cosmic Unity, the first basketball sheos made by recycled materials.

Zero Carbon, Zero Waste

Move To Zero rules by two main comitments: Zero Carbon, Zero Waste. Sustainability is one of the most important thing around the sports' stuff era, as Nike is a great example of that based on 5 main statements.

1. By 2025, the whole Nike Company will rule with 100% renewable energies.

2. According to the Paris Agreement (2015), Nike will reduce a 30% of their carbon emissions by 2030.

3. Nike will reuse a 99% of their shoes fabric waste, avoiding to put them in dumps.

4. More than a billion of plastic bottles will be used each year for Nike productions: t-Shirts, uppers and Flyknit technology.

5. Both Reuse-A-Shoe y Nike Grinds programs will use waste in material for both indoor and outdoor basketball courts.

Move To Zero is the answer of the actual reality. Right now we could confirm that temperature has increased by a 25% over the last 30 years.

Circularity: Guiding The Future of Design

Most of you would have watched one of the newest Nike logos. Created by a circular combo of Swoosh as a symbols of the beginings that born from the ends. Such a clear reuse DNA!

Circularity prioritize a constant activity over perfection. Small goals to face day by day. Just beating that we will reach a real impact in our main ecologic goal: Have a more respectful industry, whose materials could be recycled again and again.

Nike Purpose, where Move To Zero begins

Move To Zero is part of one of the Nike's main projects. Purpose By Nike was created to use sports as a real communicative weapon to fight against injustice in terms of equality, sustainability or communities living on poverty.

Nikes RSC has become a main are for the company, as sports could be a huge alliance for their purposes. Sports with no limits, commanded by sustainability and accesible for every men and women. Sports educate, improve our health and definitely make us feel alive. We cannot forget that.

Nike and its renewable growth

By the same time Nike is one of the Top brands worldwide, they have a comitment on being a real example in terms on taking care of the environment.

Nike has recently inaugurated the first 100% renewable infrastructures for distribution in Europe. Located in Belgium, one of their main Headquarters is already Moving to Zero.

In fact, their daily activity is constantly changing in order to be healthier for everyone, including our planet. Distribution by truck have been reduced drastically (more than 14,000 routes) as a 99% of Nike total distribution is being done successfully by marine transport.

24Segons x Nike: Moving To Zero

The pursuit of our sustainable goal have already begun. From 24Segons we work everyday to be a more sustainable, green and respectful company in order to reduce our emissions. We are strongly comitted to that.